Hea活人生

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In Hong Kong, the term “Hea” has a negative implication: Being lazy and having nothing to do. Why do we need to be serious all the time? Why can’t we relax sometimes? Therefore, we have produced three promotional trailers for the RTHK’s new drama, ”Hea活人生”.

(1) Serious tone: People in different age groups and fields face different difficulties. This leads to different views towards the same thing in the society. We try to illustrate how busy Hong Kong people are and they cannot afford “Hea".

(2) Realistic tone: “Hea” is the mood that everyone has experienced. In the eyes of others, the main character of the story is the “Queen of Hea”. Actually, she has her own philosophy of “Hea” and has found her own way to pursue her dreams.

(3) Fresh tone: Visual images are used to reflect the mood of “Hea”. ”Hea” can be seen as one’s attitude.

在香港，「Hea」被標籤成一個負面的詞語：懶惰、無所事事，但其實做人何必時時刻刻保持認真呢？「Hea吓」也無妨。於是我們以三段預告片宣傳香港電台即將推出的劇集《Hea活人生》：

(一）嚴肅態度：不同年齡及行業的人吐露做人的辛酸；

以節目預告形式呈現，由不同年齡不同階層的角色，他們各自的納喊去現時對社會不同的聲音，同時呈獻香港人對生活忙碌到不能「Hea」的辛酸。

(二）真實故事： 一個女孩「Hea」活人生的追夢故事；

一個大學生畢業後，寧選擇逆主流而行的23歲的主角。每一個月堅持給自己去一次旅行，她的日常開支只靠打散工自給自足。六年「窮遊」近50個 國家，別人眼中認為她的生活中沒有正職等於沒有未來。雖然她每一段時間的工作都不同，甚至一天充當數個職位。主角沒有浪費時間反而是一直追尋自己想要的生活，而在追尋的過程裡得到的往往比其他人多和快樂。

(三）清新風格： 承接第二段預告片，以唯美的畫面分享「Hea」的心得。